Example of headline for linkedin9/10/2023 ![]() If you use terminology that’s over your audience’s heads, they’ll skip over your profile and find someone else’s that they DO understand. Or that they don’t understand what the h*&% you’re talking about. No one likes to feel like they’re out of the loop. ![]() No MSPSs, or DPIs, or COGSs (unless your audience definitely knows what they mean). There are absolutely other avenues for talking industry talk.īut in your headline, make sure you’re using easy-to-digest phrases that don’t turn off your leads. Hold on to any specialty jargon for industry pages and conference events. You need to have a firm grasp on who’s searching for you, which industry terms they understand about your services, and which ones they don’t. Think about adding your experience, your background, a testimonial, hashtags and more…just make sure to keep them toward the end and put your money-makers right up front. There’s so much more opportunity now than ever to highlight your Super Powers for the LinkedIn world to see. Then, feel free to elaborate in your remaining headline characters. Test it out, tweak your headline as needed. ![]() Put the most important pieces before the “…” Let LI members know exactly what you do by putting your services right up front, and be aware of where your headline gets cut off on the News Feed and Suggested Connections pages. This can equal a massive four rows of text!Īnd while it’s beneficial in some ways to use all that juicy real estate, remember that your headline will get cut off after the first 75-90 characters throughout LinkedIn.ĭon’t leave your audience hanging by saying “I help small businesses to reach new successful heights by…” Here’s the deal: LinkedIn now allows up to 220 characters in your headline (as of August 2020). Instead, be clear and concise with your headline, using the words that matter most to your audience. If you specialize in bookkeeping for restaurants, for example, say so! Don’t miss out by saying you “work with clients to streamline processes and take control of their finances.” Save the long-tail info for your About section (more on that below). Then use those specific terms in your headline - don’t be cryptic. Bookkeeping, copywriting, business coaching, virtual assisting, etc. Start by thinking about the keywords your audience uses when searching for your services. So if you’re an entrepreneur, it’s important that you show up in those Service results. When someone types in the search bar, LI gives them the option of searching in Jobs, Groups, Services, etc. It’s your job to give the people what they’re looking for! Just like Google, when members search for the services you offer, LI will show the results with headlines that match. The first thing to know is…LinkedIn is a search engine. Incorporate Search Terms into your LinkedIn Headline These LinkedIn headline tips will help to put you at the top of relevant LinkedIn searches, and the top of your perfect-fit audience’s mind. So I’m sharing my super-effective, proven top tips for writing a LinkedIn headline that makes you stand out and attracts high-paying, high-quality clients. ![]() LinkedIn is friggin’ amazing for getting you highly visible, building your audience, and bringing in a steady stream of leads who come to you.Īnd a big part of the success equation is your LinkedIn headline. I’ve been using LI personally to land $5K, $10K and $15K clients on the regular, and my clients are doing the same. If you’ve been connected with me for any amount of time, you know by now that I am a HUGE fan of LinkedIn. How to Make Your LinkedIn Headline Stand Out When you search your name on Google, your LinkedIn page will show up on the first page the majority of the time (and your headline will be there right after your name). Your headline gets displayed beside your profile photo in other LinkedIn members’ Suggested Connections, their News Feed posts and comments, and – of course – on your profile page.Ī rock-solid headline will help you to attract your ideal clients (LinkedIn is a gold mine of them!) and also play to LinkedIn’s built-in search feature when you incorporate keywords.īonus, your headline will also show up in Google search results for your name. It’s one of THE most visible pieces of your profile. Why is your LinkedIn headline so important for entrepreneurs? It all starts with your LinkedIn HEADLINE. Entrepreneurs: want a way to get more clients, more visibility, and more traffic on LinkedIn? ![]()
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